Over the last few years, corporate communication has developed from simply conveying information into a methodical control center – and thus has taken on a wide range of functions, both strategical and operational. As a separate communication segment, it consults and supports all departments in a company and ensures that employees are motived, loyal and identify with the company. The department’s daily work also includes creating concepts for different target groups and supporting the executive level with the preparation and follow-up for events. Internal communicator’s new daily routines are also characterized by drafting articles for apps and the intranet
as well as preparing strategic topics for internal podcasts in a way which is suitable for the target audience. How is it at your company? What situation are you in? Do you want to set-up, improve or structurally change your internal communications?
We always begin our collaboration with an analysis of the current status-quo and the topics and challenges which need to be addressed. Working with this foundation, we then develop an ideal master plan and the corresponding operational measures together with you. If you would like, this can also include an implementation plan.
Strategic Development and Implementation
Are you dissatisfied with your internal communications? Which areas can be improved upon and made more professional? What does your corporate strategy look like – and does it have the right vision internally?
Exceptional internal communication should inform, motivate and connect. It should offer more clarity and security. This is an important point in regards to corporate strategy and continuous change. Our task is to identify all the issues, needs and challenges which still have to be mastered. This gives us a solid foundation from which we can derive how your internal communications can be optimally organized and developed.
These steps lead us to the final concept together with you:
- Analysis (see also the individual service “Analysis”)
- Determine goals
- Identify relevant target groups and channels
- Emphasis optimization potential (gaps)
- Derive appropriate fields of action and measures
- Optionally, we can also support you with the technical, creative and editorial implementation of these measures.
CEO and management positioning
Do you know how you are perceived as a manager? Are you clear, powerful, goal and result-oriented in the communication with your employees? And at the same time approachable and dialog-oriented?
As a manager, you are a role model in every situation. Your employee’s commitment increases or decreases with your actions and demeanor. Personality and communication-behavior are cornerstones of corporate culture. They also have an impact on successfully repositioning during change processes. It’s important that managers know their roles and assume them in a lively manner. Only then can an open and appreciative cooperation develop within the company which is based on this solid foundation – and even major changes can be managed in a healthy and committed manner.
Together with you, we develop a customized concept for your positioning. We look at your (future) role and suitable messages, channels and formats. Of course, we also incorporate your own personal style. Everything is done with the desired communicative target and the corporate vision in mind. Appropriate positioning is a focus of every change process for us – even beyond the first 100 days in a new work environment.
Corporate ambassadors are extremely trendy. They deliver insights into their work on social media channels and thus directly contribute to employer branding.
The skills and communication strengths of employees can be used to support the company’s goals. Expertise and experience determine who is suitable for which topic and format. Together with you, we can develop a functioning corporate ambassador program.
Firstly, we define the selection criteria and content. Then, we implement the appropriate systems and provide communication support for the program’s introduction. We orient ourselves precisely on your needs and make sure there is a corresponding scalability. This ensures that there is room for (international) expansion and further development.
Can you combine your company’s communication activities into an overarching organizational structure? With full control over all content and all channels? Controlled across all functions in a defined process?
The solution for your communication team: a corporate newsroom.
In such a structure, long-term topics are set and reactions to topics are made on short notice. For this principle to work properly, an environment must be created which allows for maximum transparency and agility. An open corporate culture and training employees for this type of collaboration are the foundation for this.
Together, we develop goals for the newsroom, create the concept to be implemented, implement the necessary tools and support everyone involved in finding and fulfilling their new role.
Print and digital formats
Are the formats you use for internal communications in your company outdated or leave room for improvement? Would you like to integrate new media and test the established ones? The working world is constantly changing at a rapid pace. Your internal communications have to react to this. We need to keep questioning and, if necessary, adapt to the changing requirements and conditions.
We know from experience how important it is to keep up with the actual needs of the target group and to ask: What do my colleagues need to feel well informed and motivated? What works and what doesn’t work anymore? Using targeted surveys or interviews with the individual target groups, we work together to find out what steps need to be taken next in order to bring you further.
Let’s raise your formats to a new level together, and then adapt them to the wishes and needs of your target groups.
Developing your purpose and mission statement
What is the point of our day-to-day work? What does our company stand for? And what contributions do I make to the big picture?
Mission statements and purpose describe a company’s mission and vision. Who are we – and what do we offer? They outline a starting point and define goals for all desired changes. In addition, they provide orientation as a “corporate philosophy” during stormy times.
Both are only meaningful and motivating if they are developed together and supported. That’s why we develop them in joint workshops with your employees and managers. This is the best way to anchor a good new mission statement in the hearts and minds of your colleagues.
Please contact us for your individual mission statement and purpose process.
Team building / workshop
Have you taken over a new team and would like to start your journey together with positive energy? Your team is in a phase of change you would like to recalibrate? Or all your teams are facing a new start because your entire organization would like to work more agilely in the future?
Successful teamwork is a basic prerequisite for every successful company.
Our team building workshops support you in determining the current position you’re in. We define new goals, develop a strategy for unifying the team and specify expectations. Individual roles are refined and a common understanding of cooperation is acquired. Our strength is our vast knowledge of change processes. We use this to pick the participants up from where they currently are.
During this process, we ensure that potential resistance is resolved and that the results from the workshops do not fizzle out, but rather that a genuine team feeling is created.
How do managers and employees work together optimally in a company? What tools and know-how are needed to enable collaboration and exchange? A digital workplace is a statement about the orientation and future viability for every company. It not only enables efficient processes, but also serves as a calling card for new talent. From an internal communications point of view, a digital workplace is an indispensable tool. It forms a central pillar for digital transformation and makes a significant contribution to corporate communication and culture.
The more employees accept and are open to new tools, the more supportive and relevant they become for maximum corporate success. The shift to a digital workplace is a change which internal communications can and should facilitate and design.
Choosing the right tools begins by asking employees what they need: How would you like to work in the future and what do you need to be motivated and work in the best possible way?
We are happy to provide you with holistic support in the communicative and technical implementation of your digital workplace.