Rotraud Diwan, Cooperation Partner
Personal background
Brand expert with +15 years of experience in the context of strategic employer branding, HR, organizational design and transformation. I have accompanied national and international organizations on their way to a strong employer brand, including the development of employer positioning (employer value proposition), internal anchoring in leadership behavior, HR processes and communication. For me, the employer brand is not a project, but a strategic management tool for the sustainable transformation of organizations.
Added value for the customer
With my systemic view of the challenge, I enable people to be part of the solution. I bring insights and experience from different industries, organizational forms and dimensions from my consulting practice.
My motivation
I am motivated by the opportunities that open up when very different people work together. Opportunities to see things differently, to experience things differently and then to do things differently.